Carlota Pi
Co-Founder and Chief Marketing Officer

Carlota has more than 15 years in the energy field in Spain, US and Germany, both in generation and commercialization of electricity and gas. She is Professor of Efficiency and Renewable Energy and hold an Executive MBA title from IESE. She studied Business Management at NYU, Master in Mathematical Methods for Financial Markets and Industrial Engineering. She participated at Blackbox Connect 2017, two-week program in SV for global startup founders. Considered one of the 100 more creative people by Forbes.

Holaluz has been founded in 2010 to lead the transformation of the energy sector by putting the customer in the centre of company decisions and building a long-term customer relationship based on trust. Holaluz’s challenge is to create a mainstream system that becomes a new standard for people's life based on the levers of rational use of energy, storage and self-production. Holaluz wants to accompany customers on the journey to a new sustainable model where they will manage and own their green energy.

Carlota will be speaking on Plenary 3 on Distribution of Power – A shift from Centralisation?